Industry News, Printers News

Janoschka, Amcor Launch ‘Prismatic’ Effect for Cartons

New printing technology creates a movement effect on packaging that will attract the attention of consumers.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Jaholo, a special micro-embossing printing technology jointly developed by Janoschka and Amcor, produces prismatic and pattern movement effects that catch the eye.   “Our customers want packaging that generates visual attention and engagement for their brands,” said Ilya Syshchikov, VP of innovation and strategy for Amcor’s folding carton business. “Jaholo creates a dynamic appearance, engaging consumers and enhancing their interaction with products.”   By combining Janoschka’s integrated pr...

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